Howard Dale, President of LiuGong Europe, has been awarded the prestigious Guangxi Golden Silkball Friendship Award by the People’s Government of the Guangxi Zhuang Autonomous Region. The award is one of Guangxi’s highest honours for international experts and leaders who have made exceptional contributions to regional development, industrial cooperation, and cultural exchange.
Since joining LiuGong in 2014, Mr Dale has worked closely with teams in Europe and Guangxi to strengthen the company’s presence across mature European markets. This collaboration has shaped LiuGong Europe into a structured, customer-focused, and market-driven organisation with an increasingly strong dealer network and growing confidence from key customers. Through joint efforts between the European team and headquarters, LiuGong has advanced European product readiness, aligned market needs with global product planning, and enhanced cross-border communication.
A significant milestone in this cooperation has been the successful transition of the Dressta dozer production from Poland to Changzhou, ensuring complete alignment in development, quality, competitiveness, and long-term strategy across LiuGong’s global product lines. Another significant achievement has been the launch and acceleration of LiuGong’s Battery-Electric (BEV) programme in Europe, where coordinated efforts between Liuzhou and the European teams have positioned LiuGong as a pioneer in sustainable construction equipment across key European markets.
The Guangxi Golden Silkball Friendship Award recognises not only Mr. Dale’s contribution but also the shared commitment of LiuGong teams across regions to international partnership, technology advancement, and mutual development between Europe and Guangxi.
“Receiving the Guangxi Golden Silkball Friendship Award 2025 is a true honour,” said Dale. “This recognition reflects not only my personal journey since joining LiuGong, but the collaboration, dedication, and shared purpose that define the LiuGong culture. I am grateful to the entire LiuGong Europe and Liuzhou HQ teams for their support and for the opportunity to contribute to our global success. Together, we will continue strengthening partnerships, driving innovation, and building long-term relationships that support sustainable growth across all the markets we serve.”
LiuGong remains committed to expanding its European capabilities in research, testing, product development, and operational excellence, reinforcing Europe’s role as a central pillar of the company’s global strategy and contributing to Guangxi’s vision of global engagement and industrial cooperation. This direction is fully aligned with LiuGong’s “Three Totals Strategy”—delivering Total Solutions, creating Total Value, and accelerating Total Globalisation across all markets.
LiuGong, one of the world’s fastest-growing construction equipment brands, made its debut at GIS Expo 2025 with a clear message and opportunity for the Italian market: become a partner for success. The company showcased 11 machines from its material handling lineup, including the Italian and European premiere of its new F-Series forklifts, underscoring the strength of a global brand dedicated to dealer growth.
New Products, New Opportunity
GIS Expo 2025 marked a key step in LiuGong’s European industrial vehicle expansion, led by the first Italian reveal of its next-generation F-Series forklifts. Designed to be time-saving and intelligent, easy to operate and maintain, and optimised for total cost of ownership, the F-Series delivers modern performance tailored to the needs of European operators.
The event also introduced LiuGong’s dealer-first business model to a new Italian audience. With material handling now integrated into the LiuGong Europe lineup, the brand reinforced its commitment to long-term dealer support and practical tools for shared growth.
Fabio Marlia, Country Manager for Italy at LiuGong Europe, stated, “Our goal is to grow the Italian dealer network by five new partners by the end of 2025. We’re backing this with a dedicated local service team, a forklift specialist from our global division, and plans to stock parts at our LiuGong Italy facility in Faenza, building on the current availability provided by our established parts centre in Poland. With this support, dealers and rental specialists will grow stronger, faster, and more competitively with LiuGong.”
A Full Lineup for Modern Applications
Visitors to the stand experienced a comprehensive range of industrial vehicles, purpose-built for modern warehousing, logistics, manufacturing, and off-road environments. The display reflected both the scale of LiuGong’s global offering and its alignment with European operational needs.
At the centre of the display was LiuGong’s new F-Series electric forklift range, a smart, versatile lineup engineered for high battery capacity, two-shift operation, 1.5-hour fast charging, and a side-removable battery system enabling three-minute swaps. From the compact CPDS18-FMI 3-wheeler to the heavy-duty CPD50-FMJ, the F-Series combines intelligent design with low total cost of ownership.
Supporting the F-Series was a selection of specialist machines perfectly suited for high-demand applications. These included the CPCD100, a robust 10-ton diesel forklift for port and industrial work; the CLG2016L-WA pallet truck and CLG2S016-WF3 stacker for warehouse productivity; and the CLG2035H-RT4, a rough-terrain forklift built for construction and forestry.
“We’re proud to present a versatile lineup that reflects the quality and capability of LiuGong’s industrial vehicles,” said Ajmal Shamsi, Forklift Product Manager, LiuGong Overseas Sales & Marketing Division.
“From compact pallet trucks to high-capacity forklifts, the lineup highlights LiuGong’s focus on intelligent design and practical innovation. Our electric machines are a key part of that story, with over 10,500 already in use across Europe.”
Take the Next Step in Success with LiuGong
LiuGong Italy will officially launch soon, further strengthening the brand’s European footprint. The new operation reinforces the company’s long-term investment in regional service and support infrastructure, reflecting the ambition shared during GIS Expo.
“GIS was a clear demonstration of our ongoing commitment to Europe,” said Howard Dale, President of LiuGong Europe. “We introduced new machines to market, expanded our presence in Italy, and opened the door to new partnerships. It’s about equipping the right partners with the products, support, and long-term opportunity to succeed. With over 500 dealers worldwide, new partners in Italy will be joining a global network backed by a brand dedicated to being your partner for success.”
LiuGong’s success in Europe is built on partnership, with every machine supported by training, technical assistance, fast parts access, marketing materials, and after-sales expertise. With electric innovation, global scale, and local expertise, the company is inviting Italian dealers and rental specialists to take the next step as partners for success.
LiuGong, a global leader in construction machinery, is pleased to announce CE Rental Oy as its new authorised dealer in Finland. The agreement represents a major step in LiuGong’s expansion across the Nordics, reinforcing its commitment to high-quality local support and sustainable construction solutions.
Founded in 1996 and headquartered in Pirkkala, CE Rental brings nearly three decades of experience in heavy equipment and rental services. Known for its customer-first mindset and strong local presence, CE Rental is well-positioned to support Finnish contractors with advanced LiuGong machinery, technical support, and aftersales service.
Supporting Nordic Customers with Local Expertise
The appointment of CE Rental Oy marks an important step in LiuGong’s strategy to strengthen its dealer network in Scandinavia. With a strong local presence and a deep understanding of customer needs, the company is well-positioned to help LiuGong bring its next-generation machines to more Nordic job sites.
Reflecting on the regional impact of the partnership, Dagfinn Søgård, Regional Sales Manager for Scandinavia at LiuGong Europe, commented:
“We’re very happy to welcome CE Rental Oy into the LiuGong family. Their strong market presence and deep understanding of the Finnish construction market will be a great asset in strengthening our dealer network in Scandinavia. This partnership is an important step in bringing LiuGong’s intelligent, reliable, and sustainable machines closer to our Nordic customers.”
For CE Rental, the partnership represents a natural evolution, aligning with its ambition to lead in sustainable equipment and expand its offering across sectors.
Sharing this perspective, Kimmo Saartoala, CEO of CE Rental Oy, added:
“We are excited about this new partnership with LiuGong. It supports our growth strategy, enabling us to offer our customers the most versatile solutions and the latest industry innovations.
We want to be a pioneer in the electric machine revolution, offering sustainable and economical solutions for industry, logistics, property maintenance and earthmoving. LiuGong’s wide product portfolio also allows us to expand into new sectors, such as mining operations.
We’ve had very good experiences with LiuGong machines in our rental fleet, and equally strong support from LiuGong Europe on spare parts and product service.”
Strengthening Growth Through Strategic Partnerships
Highlighting the strategic significance of the partnership, David Jackson, Channel Development Manager at LiuGong Europe, said:
“This partnership is about much more than filling a market gap. CE Rental represents the kind of forward-thinking, customer-focused partner we’re targeting across Europe. Their expertise in rental and hands-on service aligns perfectly with our strategy to grow sustainably through high-quality local partners who understand their markets and are committed to supporting the shift to low-emission construction.”
As part of the initial rollout, CE Rental will prioritise LiuGong’s core battery-electric vehicle (BEV) models, including the 820TE and 848TE electric wheel loaders, as well as the 9027FE and 922FE electric excavators. These will be supported with the necessary charging infrastructure. In parallel, CE Rental will offer LiuGong’s diesel-powered range, providing customers with a comprehensive and robust lineup to meet a wide range of operational needs.
LiuGong’s BEV models have already proven themselves across Europe in real-world conditions, with over 10,500 electric machines in operation globally, and the highest-hour unit now exceeding 20,000 operating hours. These machines are delivering zero tailpipe emissions, lower operating costs, and quiet performance in challenging environments such as urban centres, tunnels, and environmentally sensitive sites.
Advancing LiuGong’s European Strategy
“This new partnership is another clear signal of our commitment to the Nordic region,” said Howard Dale, Chairman of LiuGong Europe. “We are building a strong, resilient dealer network that combines our global product innovation with expert local knowledge. CE Rental will play a key role in delivering LiuGong’s next-generation electric and diesel equipment to a forward-looking market like Finland.”
This latest partnership demonstrates LiuGong’s long-term commitment to Europe, not only through sustainable innovation but also by collaborating closely with experienced local partners to deliver customised solutions, exceptional support, and lasting value to customers across the region.
LiuGong UK is pleased to announce the appointment of two new dealer partners: Dragon Plant Sales in South Wales and Lloyd Ltd in the north of England and Scotland. The expansion supports LiuGong’s ongoing UK growth strategy and underscores the company’s commitment to strengthening its presence across Europe and key regional markets.
Strengthening Coverage Across the UK
Since entering the market in 2019, LiuGong UK has grown steadily through a combination of direct sales and regional dealer partnerships. This dual approach enables the company to roll out new technologies more effectively and provide stronger local support nationwide.
To support this growth, LiuGong is expanding its dealer network. Dragon Plant Sales, based in South Wales, will cover the entire Welsh region, while Lloyd Ltd, headquartered in Carlisle, will drive growth across northern England and Scotland through its network of eight branches.
Together, these new partners bring more than 75 years of collective experience in the UK construction equipment market and a deep understanding of customer needs. Their extensive industry knowledge and strong local relationships will be instrumental in driving LiuGong UK’s growth across the region.
“This is great news for LiuGong,” said Dean Thornwell, Managing Director of LiuGong UK. “We are delighted to welcome Dragon Plant Sales and Lloyd Ltd into our network. LiuGong is a world leader in several areas of plant equipment technology, and that really captivates dealers.”
A Dealer-Led Growth Strategy
These appointments reflect LiuGong UK’s broader strategy to strengthen nationwide coverage by combining direct engagement with key accounts and trusted regional dealer support. This enables customers to access LiuGong’s advanced product portfolio with better local service, knowledge, and responsiveness.
“We're expanding our dealer network in the UK to meet our customers' demands,” said Andrew Millen, UK Dealer Development Manager. “That’s only achievable by appointing dealers who truly understand their local markets and customers. This is about extending our reach and getting advanced technology into the hands of more users. Ultimately, we aim to help customers overcome their toughest challenges.”
Commenting on the new partnership, Jason Derraven, Managing Director at Dragon Plant Sales Ltd, said: “The quality of LiuGong’s machines is excellent. They’ve been very helpful from day one, with strong training and support. Whether it’s the yard staff or the wider team, you can always pick up the phone and someone’s there to help. I see a great future ahead and a strong partnership for us.”
George Lloyd, Managing Director of Lloyd Ltd, commented, “The opportunity to partner with LiuGong is an exciting one for Lloyd Ltd. Their extensive range complements our current portfolio and provides cost-effective ownership and impressive innovation. LiuGong is already ahead of the game with the fifth generation of their battery and electric models, so we are looking forward to working with them and preparing for what the future holds.”
Resilience Amid Tariffs
This announcement reinforces the resilience of the LiuGong brand amid industry challenges, including tariffs on some Chinese manufacturers following the UK’s Trade Remedies Authority investigation.
“While the TRA’s investigation is largely behind us and it’s business as usual, we’ve appealed the tariff applied to our battery electric machines,” said Thornwell. “It’s a short-sighted move that conflicts with the UK’s ambitions around net-zero and sustainability. As a manufacturer delivering world-class BEVs, we believe this could discourage progress at a time when low-carbon innovation should be accelerating.”
“We’re doubling down on the UK market,” he added. “Even with tariffs, we are stronger than ever. Our dealer partners see real potential, and we want to be there for our customers with the best products, technology, and support.”
April 29, 2024 – Paris, France. LiuGong demonstrated its leadership in BEV technology at Intermat 2024 with an impressive line-up of 4 new electric machines and over 40 new machines in the pipeline. LiuGong’s tour de force in electric is part of the company’s plan to be the No. 1 in BEV technology in Europe by 2027.
“Showcasing our world-class BEV capability at Intermat has surpassed our expectations” explained Samuel Broillard, Head of LiuGong operations in France. “France is one of the largest markets in Europe and represents a significant opportunity for LiuGong. We know that French customers are increasingly looking for sustainable machine solutions, backed up by expert support and advice. We have had a great deal of interest from customers from across Europe this week. I think many people have been surprised at just how far advanced LiuGong is in BEV technology and how much credibility we actually have. We set out to show that we are leading the change to BEV in Europe, and I believe we have achieved that.”
100% Green
Intermat was LiuGong’s first exhibition to showcase purely BEV machines. With their distinctive green livery, these machines share LiuGong’s Red Dot Award-winning design DNA and put the operator right at the heart of the machine. LiuGong is leading a revolution in BEV R&D and plans to launch over 40 BEV models by 2027, including new BEV excavators, wheel loaders, telehandlers and access equipment.
4 New Electric Machines with 0% finance
LiuGong’s Intermat line-up included 4 new BEV machines for the European market, 2 excavators, the 9027FE and 922FE, and 2 wheeled loaders, the 820TE and 856HE. As an Intermat show special, LiuGong’s electric machines are offered with 0% finance for a limited period.
The New 9027FE
This compact model takes LiuGong’s popular short tail swing 9027F and changes the power pack to a 20kW LFP battery pack. The smallest of LiuGong’s new machines at Intermat it has the power and performance you would expect enabling 3-4 hours of constant work and a rapid charging time of 90 mins when using a fast charger.
Based on a 48V system, it is easy and safe to service and maintain without needing special high-voltage training.
Moving onto LiuGong’s high-voltage machines, the 3 launch models are powered with battery systems from CATL, LiuGong’s strategic partner and an industry leader in their own right.
The New 820TE
LiuGong’s first compact wheeled loader product, this machine has a large spacious cabin, is capable of 40kph travel speeds and is powered by a 70kWh battery. The 820TE delivers X hours between charges and can recharge within 80 mins. At a maximum height of 2.5m, and available with a 4th line auxiliary spool, this machine is excellent for agricultural and industrial applications.
LiuGong’s 3rd machine is their global best-selling EV product, the 856HE.
The New 856HE
A mid-class wheeled loader, the 856HE is powered by a 423kWh battery pack, and can work 10–12-hour shifts on a single charge, and fully recharge in just 90 mins. Driven by two independent motors, one for the driving transmission and one for the hydraulic loader arms and auxiliary, the 856HE is an immensely powerful machine offering full drive traction from as little as 2km/h.
The New 922FE
LiuGong’s 4th launch machine is the 922FE medium-class excavator.
Powered by a 430kW battery, this machine can work a full 8 -10-hour shift with 90-minute recharge. This is a high-performance machine with a motor delivering 140kW of power, around 24kW higher than a comparable diesel model and similar to a 26T class machine.
BEV expertise and support
Machine support is paramount and LiuGong’s European dealer network has either completed or is in the process of completing rigorous training to become “LiuGong BEV Certified”. Certification means that dealers will have passed the necessary high-voltage training, CATL technical training, and detailed service training. In addition, Certification requires dealers to have mandatory spare parts and tooling before taking any machine into stock.
LiuGong’s Electric Family.
LiuGong’s BEV pipeline extends over 40 electric machines, encompassing excavators and wheeled loaders up to access platforms, reach stackers, skid steers and motor graders. The company aims to be a full BEV solution provider.
Clear evidence of this approach can be seen at the Vei og Anlegg show in Oslo, Norway later this week where LiuGong will be launching 2 further battery electric machines perfectly matched to support each other in quarrying, mining and aggregates applications.
The New 870HE.
Equipped with a larger capacity loading shovel and supplied with a 4.7m3 bucket as standard, this high-performance wheeled loader is perfect for quarry and aggregate applications.
The New DR50CE
An industry first, the DR50CE is a 45T capacity rigid mining truck featuring a direct drive electric motor, further reducing transmission losses and maintenance whilst increasing productivity and reliability. This is a unique machine with the ability to recharge itself when working on downhill operations greater than 8 degrees. This rechargeability boosts productivity and reduces energy costs.
Leading the change to BEV
According to European Product Director, Harry Mellor, “Our new range of electric machines at Intermat clearly show our commitment to be the No. 1 for BEV machines in Europe, but they are only the start. As a company, we are on a mission to create a more sustainable future in the construction equipment industry and our continued investments in design, R&D and customer insight prove that we are leading the change”.
Investing in Europe.
Key to supporting LiuGong’s BEV growth strategy in Europe is the extension and development of LiuGong’s dealer network. Alongside LiuGong’s investments in France, the company has also expanded its European operations with new regional offices in Germany, Italy and Turkey. Major expansion plans are also in place for the UK with a new R&D Centre, proving ground, test area and Customer Solutions Centre.
According to LiuGong Europe Chairman, Howard Dale, “Now is an exciting time to be considering the LiuGong brand. Significant investments have been made, not just in product development, but in future-proofing our business to be an even better partner for our customers. At Intermat, we focus on our BEV products, but we will never forget that relationships really matter in our business. At LiuGong we are committed to listening to and working with our customers to create a better future and success for everyone.”
Change is a powerful force, nowhere is this more evident than in the growth and development of LiuGong UK who will be celebrating their 10th Anniversary at Plantworx 2023. In ten short years the UK business has changed almost beyond recognition. From a small office and workshop in Portsmouth servicing only twenty-five customers, the business now has over four hundred customers, serviced from five sites across the UK including a dedicated R&D facility in Manchester and significant growth investments in the pipeline.
Celebrating 10 years of growth
Reflecting on the UK company’s 10-year anniversary, Managing Director Steven Ford, sees change as the constant force behind the business and the key to its success. “When you set out to approach business with a “can do” attitude, change becomes your constant companion. In the last 10 years we have changed a lot. Our business and support infrastructure has changed, our product range, particularly with our new F-Series excavators has been revolutionised and now, we are showcasing our first electric machines. The one thing that has remained constant in all this change has been our approach to our customers. We listen, we understand, and we always go the extra mile and that will never change.”
The evidence of this customer centric approach can be found in the strong customer loyalty the brand enjoys in the UK. According to Ford, “We have built a formidable reputation for the LiuGong brand and a very loyal customer base with many of the same customers who joined us on day one, still growing their business with ours. I’m proud of the way in which we have changed and grown with our customers; this is what partnership is all about”.
Change to zero emissions.
China leads the world in Battery Electric Vehicle technology and LiuGong are a leader in China. LiuGong were one of the first Chinese construction equipment manufacturers to identify the potential for battery electric vehicles in the construction industry and have invested over 100 million RMB in the last 8 years alone on R&D, product development and testing. LiuGong’s 856HE MAX electric loader is already the most popular electric wheel loader in China with over 2,000 machines currently working in one of the world’s toughest markets.
LiuGong are leading the change
For the first time LiuGong will be showcasing their electric capability in the UK in the shape of the new 9027F-E excavator and 856H-E wheel loader.
According to European Product Manager, Harry Mellor, “We are extremely excited to be showcasing not only our electric machines, but our knowledge and capability in this important area. The electric machine is just the start and customers are looking to us for advice and support on charging infrastructure, health and safety and training. Our world leading expertise in BEV’s will help our customers to embrace the change to electric in a holistic way”.
Changing perceptions with an impressive machine line-up
Alongside its new BEVs, LiuGong’s machine line-up at Plantworx 2023 represents a perfect match for UK customers with its blend of power, performance and intelligence. LiuGong’s machines are designed in Europe and share the same Red Dot Award* winning design DNA, which puts the operator right at the heart of the machine. The line-up will feature the New F-Series excavators, Wheel loaders, Skid steers and Aerial Work Platforms and firmly positions LiuGong as a brand you can trust.
An intelligent future
Change is constant and LiuGong are leading that change with BEV’s, telematics and 5G autonomous technology. According to LiuGong Europe Chairman Howard Dale. “Demonstrating our capability in BEV’s is just the start. As a company, we are committed to using intelligent technology to create a cleaner, safer and more sustainable future and our intelligent machines will play a big part in achieving this aim.”
LiuGong and Dressta, two leading names in the construction equipment industry, left an indelible mark on this year's eRobocze Show. With an impressive lineup of machines and a captivating chill-out zone, the brands showcased their commitment to innovation, performance, and customer satisfaction.
At the heart of the action were the four dynamic machines on display in the demo area. The mini excavators 9018F and 9027F, along with the powerful excavator 922F and the versatile wheel loader 877H, stole the show with their outstanding capabilities. These machines effortlessly demonstrated their precision, power, and efficiency, leaving attendees in awe of their performance.
In addition to the demo area, the LiuGong Dressta chill-out zone provided a haven for relaxation and interaction. This carefully crafted zone prepared using a whopping 200 tonnes of sand, transported visitors to a beach-like atmosphere in the middle of Lubien Kujawsko-Pomorskie. Attendees enjoyed the unique experience of lounging on sandy shores and soaking up the event's vibrant ambiance.
The chill-out zone catered to the needs of all attendees. Families were delighted to find a dedicated kids' corner where children could play and engage in fun activities under the watchful eye of our friendly staff. Parents could relax, knowing their little ones were having a blast in a safe and entertaining environment.
To further enhance the experience, complimentary drinks were provided, ensuring everyone stayed refreshed throughout the event. Attendees could enjoy a variety of beverages, quenching their thirst while exploring the impressive lineup of LiuGong and Dressta machines including the agile excavators 9018F, 9027F, and 913FCR, as well as the robust wheel loader 835H. To top it all off, the impressive Dressta TD-16N dozer stood tall, showcasing the new standard of visibility.
Adding to the ambiance, a talented DJ spun lively tunes, creating an energetic atmosphere reverberating through the chill-out zone. The music provided the perfect backdrop for conversations, networking, and a vibrant celebration of the construction equipment industry.
The attendance at the LiuGong and Dressta exhibition areas was overwhelming, with industry professionals, machine enthusiasts, and guests all flocking to witness the cutting-edge technologies and superior craftsmanship on display. The lively atmosphere, combined with informative discussions, engaging interactions, and the captivating chill-out zone, created an ideal platform for networking and exchanging insights with fellow industry leaders.
LiuGong and Dressta are renowned for their commitment to providing top-of-the-line equipment that meets the evolving needs of the construction industry. By participating in events like the eRobocze Show, they reaffirm their dedication to driving innovation and delivering exceptional value to customers.
The success of LiuGong and Dressta at the eRobocze Show 2023 sets the stage for even greater achievements in the future. These brands will continue to push boundaries, develop groundbreaking technologies, and redefine industry standards. Stay tuned for more exciting updates from LiuGong and Dressta as they continue to revolutionize the construction equipment landscape.
May 11, 2023 – Peterborough
LiuGong are set to launch their new, electric LA20JE Telescopic Boom Lifts at Vertikal Days 2023 and showcase a comprehensive range of electric scissor lifts from 4.5m to 12m working heights.
Intelligent, green technology.
China leads the world in battery electric vehicle technology and LiuGong are a leader in China. Celebrating their 65th Anniversary this year, LiuGong were one of the first Chinese construction equipment manufacturers to identify the potential for battery electric vehicles in the construction industry and have invested over 100 million RMB in the last 8 years alone on R&D, product development and testing.
At Vertikal Days 2023, LiuGong will be launching new electric Telescopic Boom Lift - LA20JE, alongside a comprehensive range of electric Scissor Lifts.
The New LA20JE Telescopic Boom Lifts – Built on trust.
With a 22.2m maximum working height respectively, the new LA20JE deliver clean, quiet performance to a wide range of urban centres, arenas and residential and construction applications. Designed for operator convenience and safety, both machines are easy to use, charge and maintain and provide the highest levels of safety and stability. With 4-wheel drive, these lift have unrivalled rough terrain capability, no matter what the surface. According to European Vice President, Hakan Ilhan, “We are extremely excited to be showcasing, not only our new electric boom lift, but our AWP capability to the UK market. LiuGong is a recognised leader in BEV technology so UK customers can have confidence in our quality and trust our machines to be safe, productive and easy to use.”
A platform for growth.
Alongside its new Telescopic Boom Lifts, LiuGong’s machine line-up at Vertikal Days 2023 represents a perfect match for UK customers with its blend of reliability, performance and intelligence. LiuGong’s machines are designed in Europe and share the same Red Dot Award winning design DNA, which puts the operator right at the heart of the machine. The line-up will also feature 5 Electric Scissor Lifts ranging from 4.5m to 12m working height all backed up by LiuGong’s extensive European support network.
An intelligent future
With BEV’s, telematics and 5G autonomous technology, LiuGong is committed to leading the change towards a smarter, cleaner and more intelligent future. According to LiuGong Europe Chairman Howard Dale. “Vertikal Days gives us the opportunity to highlight our electric capability in AWPs, but this is only the start. We are committed to using intelligent technology to create a cleaner, safer and more sustainable future for everyone and our intelligent machines will play a big part in achieving this aim.”
May 3, 2023 – Verona, Italy – LiuGong’s success in Europe continues to build momentum with Italy very much in focus in 2023. The company has seen unprecedented growth in Europe over the last 5 years. Excavator sales alone have increased by 1000%, a sure sign of the popularity of LiuGong’s New F-Series range.
LiuGong is listening.
LiuGong’s success in Europe can be explained by the way in which it interacts with its customers and dealer network. LiuGong have cultivated a “can do” attitude both to its business relationships and product design, a fact underlined by Movinvest, one of LiuGong’s key dealer partners in Italy. According to Managing Director Alessandro Bossi, “LiuGong were very open to listening and to understanding how we see the business opportunity here in Italy. They have been extremely supportive and proactive in getting our LiuGong business up-and-running fast. Machine availability and quality has been good, and we already have orders for over 250 machines. I am really looking forward to showcasing LiuGong’s machines at SAMOTER 2023 and I believe that Italian customers will see LiuGong as a smart and credible alternative to mainstream brands.”
The perfect match
LiuGong’s machine line-up at SAMOTER 2023 represents a perfect match for Italian customers with blend of power, performance and intelligence. LiuGong’s machines are designed in Europe and share the same Red Dot Award* winning design DNA, which puts the operator right at the heart of the machine. “I’m really excited to be supporting our dealer partner Movinvest and showcasing our machines at SAMOTER for the first time.” Explained Yi Wang, Sales Director, LiuGong Europe. “Italy is an important market for LiuGong, and we hope that we can build on the momentum already created here. I am looking forward to meeting, talking and listening to Italian customers and hopefully impressing them with, not only our machines, but our friendly, customer focused approach to business.”
An impressive machine line-up
Machines on display at the LiuGong booth include:
930F NLC
With a narrow carriage for easier loading and transport the 930F NLC perfectly balances power and efficiency. With a 5.8T counterweight, it has amazing traction and stability for a machine under 32.5T
915FCR
This short tail specification machine has proved popular across Europe in the 13-15T category. With low fuel consumption, comfortable cabin and easy to use controls, the 915FCR excels where space is tight.
909ECR
LiuGong’s heaviest model in the midi excavator range, the 909ECR delivers a powerful and stable operating experience, with excellent visibility, comfort, and jobsite versatility.
9027F
Equipped with a full specification and a short tail design the 9027F perfectly meets the needs of the expanding Italian market which has seen growth in this segment double in the last 5 years.
9018F
The 1-2 category represents one-third of the total excavator market in Italy. The 9018F matches the needs of this important segment with a high-specification machine with full auxiliary lines, automatic idle functionality and a long dozer blade for added stability.
848H
Perfect for mining, quarrying and heavy applications the 848H well suited to the Italian market. With the ultimate power shift transmission and smart fuel saving technology the 848H has been designed to deliver the highest load and carry performance matched with the highest economy and efficiency.
An intelligent future
LiuGong will also be previewing some of their latest sustainable technology including BEVs, Telematics and Intelligent, autonomous machines. LiuGong were one of the first Chinese construction equipment manufacturers to identify the potential for battery electric vehicles in the construction industry and have invested over 100 million RMB in the last 8 years alone on R&D, product development and testing. LiuGong’s 856HE MAX electric loader is already the most popular electric wheel loader in China with over 600 units currently in the field. LiuGong’s European product team are currently field testing a range of electric wheel loaders and excavators design for the European market. According to LiuGong Europe Chairman Howard Dale. “Previewing our capability in BEV’s, telematics and intelligent automation is an important part of building trust in the LiuGong brand. As a company, we are committed to creating a cleaner, more sustainable future and our intelligent machines will play a big part in achieving this aim. I look forward to introducing them to the European market.”
ENDS
*LiuGong’s European design studio has received multiple RedDot Industrial design Awards including recognition for the 4180D Motor grader
CONTACTS TBA
For further information on LiuGong, please visit: www.liugong.com
Or contact:
Public Relations Specialist Marketing Manager
LiuGong Global Brand & Communications Dressta Global & LiuGong Europe
Tel: +86 772 3888388 Tel: + 48 (0) 697 661 337
Email: guanll@liugong.com Email: adam.matuszewski@dressta.com
####
For over 60 years, LiuGong Machinery Corporation has been a leader in China’s construction equipment manufacturing industry. From building its first modern wheel loader, LiuGong has evolved to become one of the fastest growing, global, CE companies in the world offering a full line of extreme duty, intuitive machines for construction equipment owners constantly challenged to do more with less. LiuGong delivers opportunity to its employees, quality products and services to its customers, financial success to its investors, and community support in the regions it serves.
LiuGong was proud to celebrate its 60th anniversary in 2018. The company started with the arrival of 500 workers in the provincial city of Liuzhou in 1958. Today, LiuGong is a global success story with 19 product lines, 20 manufacturing facilities, over 9,500 employees, and 300+ dealers in more than 100 countries, offering customers the tough equipment they need to get any job done, anywhere. All with local support.
