LiuGong, one of the world’s fastest-growing construction equipment brands, made its debut at GIS Expo 2025 with a clear message and opportunity for the Italian market: become a partner for success. The company showcased 11 machines from its material handling lineup, including the Italian and European premiere of its new F-Series forklifts, underscoring the strength of a global brand dedicated to dealer growth.

New Products, New Opportunity

GIS Expo 2025 marked a key step in LiuGong’s European industrial vehicle expansion, led by the first Italian reveal of its next-generation F-Series forklifts. Designed to be time-saving and intelligent, easy to operate and maintain, and optimised for total cost of ownership, the F-Series delivers modern performance tailored to the needs of European operators.

The event also introduced LiuGong’s dealer-first business model to a new Italian audience. With material handling now integrated into the LiuGong Europe lineup, the brand reinforced its commitment to long-term dealer support and practical tools for shared growth.

Fabio Marlia, Country Manager for Italy at LiuGong Europe, stated, “Our goal is to grow the Italian dealer network by five new partners by the end of 2025. We’re backing this with a dedicated local service team, a forklift specialist from our global division, and plans to stock parts at our LiuGong Italy facility in Faenza, building on the current availability provided by our established parts centre in Poland. With this support, dealers and rental specialists will grow stronger, faster, and more competitively with LiuGong.”

A Full Lineup for Modern Applications

Visitors to the stand experienced a comprehensive range of industrial vehicles, purpose-built for modern warehousing, logistics, manufacturing, and off-road environments. The display reflected both the scale of LiuGong’s global offering and its alignment with European operational needs.

At the centre of the display was LiuGong’s new F-Series electric forklift range, a smart, versatile lineup engineered for high battery capacity, two-shift operation, 1.5-hour fast charging, and a side-removable battery system enabling three-minute swaps. From the compact CPDS18-FMI 3-wheeler to the heavy-duty CPD50-FMJ, the F-Series combines intelligent design with low total cost of ownership.

Supporting the F-Series was a selection of specialist machines perfectly suited for high-demand applications. These included the CPCD100, a robust 10-ton diesel forklift for port and industrial work; the CLG2016L-WA pallet truck and CLG2S016-WF3 stacker for warehouse productivity; and the CLG2035H-RT4, a rough-terrain forklift built for construction and forestry.

“We’re proud to present a versatile lineup that reflects the quality and capability of LiuGong’s industrial vehicles,” said Ajmal Shamsi, Forklift Product Manager, LiuGong Overseas Sales & Marketing Division.

“From compact pallet trucks to high-capacity forklifts, the lineup highlights LiuGong’s focus on intelligent design and practical innovation. Our electric machines are a key part of that story, with over 10,500 already in use across Europe.”

Take the Next Step in Success with LiuGong

LiuGong Italy will officially launch soon, further strengthening the brand’s European footprint. The new operation reinforces the company’s long-term investment in regional service and support infrastructure, reflecting the ambition shared during GIS Expo.

“GIS was a clear demonstration of our ongoing commitment to Europe,” said Howard Dale, President of LiuGong Europe. “We introduced new machines to market, expanded our presence in Italy, and opened the door to new partnerships. It’s about equipping the right partners with the products, support, and long-term opportunity to succeed. With over 500 dealers worldwide, new partners in Italy will be joining a global network backed by a brand dedicated to being your partner for success.”

LiuGong’s success in Europe is built on partnership, with every machine supported by training, technical assistance, fast parts access, marketing materials, and after-sales expertise. With electric innovation, global scale, and local expertise, the company is inviting Italian dealers and rental specialists to take the next step as partners for success.

LiuGong, a global leader in construction machinery, is pleased to announce CE Rental Oy as its new authorised dealer in Finland. The agreement represents a major step in LiuGong’s expansion across the Nordics, reinforcing its commitment to high-quality local support and sustainable construction solutions.

Founded in 1996 and headquartered in Pirkkala, CE Rental brings nearly three decades of experience in heavy equipment and rental services. Known for its customer-first mindset and strong local presence, CE Rental is well-positioned to support Finnish contractors with advanced LiuGong machinery, technical support, and aftersales service.

Supporting Nordic Customers with Local Expertise

The appointment of CE Rental Oy marks an important step in LiuGong’s strategy to strengthen its dealer network in Scandinavia. With a strong local presence and a deep understanding of customer needs, the company is well-positioned to help LiuGong bring its next-generation machines to more Nordic job sites.

Reflecting on the regional impact of the partnership, Dagfinn Søgård, Regional Sales Manager for Scandinavia at LiuGong Europe, commented:

“We’re very happy to welcome CE Rental Oy into the LiuGong family. Their strong market presence and deep understanding of the Finnish construction market will be a great asset in strengthening our dealer network in Scandinavia. This partnership is an important step in bringing LiuGong’s intelligent, reliable, and sustainable machines closer to our Nordic customers.”

For CE Rental, the partnership represents a natural evolution, aligning with its ambition to lead in sustainable equipment and expand its offering across sectors.

Sharing this perspective, Kimmo Saartoala, CEO of CE Rental Oy, added:

“We are excited about this new partnership with LiuGong. It supports our growth strategy, enabling us to offer our customers the most versatile solutions and the latest industry innovations.

We want to be a pioneer in the electric machine revolution, offering sustainable and economical solutions for industry, logistics, property maintenance and earthmoving. LiuGong’s wide product portfolio also allows us to expand into new sectors, such as mining operations.

We’ve had very good experiences with LiuGong machines in our rental fleet, and equally strong support from LiuGong Europe on spare parts and product service.”

Strengthening Growth Through Strategic Partnerships

Highlighting the strategic significance of the partnership, David Jackson, Channel Development Manager at LiuGong Europe, said:

“This partnership is about much more than filling a market gap. CE Rental represents the kind of forward-thinking, customer-focused partner we’re targeting across Europe. Their expertise in rental and hands-on service aligns perfectly with our strategy to grow sustainably through high-quality local partners who understand their markets and are committed to supporting the shift to low-emission construction.”

As part of the initial rollout, CE Rental will prioritise LiuGong’s core battery-electric vehicle (BEV) models, including the 820TE and 848TE electric wheel loaders, as well as the 9027FE and 922FE electric excavators. These will be supported with the necessary charging infrastructure. In parallel, CE Rental will offer LiuGong’s diesel-powered range, providing customers with a comprehensive and robust lineup to meet a wide range of operational needs.

LiuGong’s BEV models have already proven themselves across Europe in real-world conditions, with over 10,500 electric machines in operation globally, and the highest-hour unit now exceeding 20,000 operating hours. These machines are delivering zero tailpipe emissions, lower operating costs, and quiet performance in challenging environments such as urban centres, tunnels, and environmentally sensitive sites.

Advancing LiuGong’s European Strategy                                                                                                           

“This new partnership is another clear signal of our commitment to the Nordic region,” said Howard Dale, Chairman of LiuGong Europe. “We are building a strong, resilient dealer network that combines our global product innovation with expert local knowledge. CE Rental will play a key role in delivering LiuGong’s next-generation electric and diesel equipment to a forward-looking market like Finland.”

This latest partnership demonstrates LiuGong’s long-term commitment to Europe, not only through sustainable innovation but also by collaborating closely with experienced local partners to deliver customised solutions, exceptional support, and lasting value to customers across the region.